Media Platforms That Engage Audiences at Scale
OTT Streaming, Content Management & Creator Platform Development
Matlab Infotech builds OTT streaming platforms, content management systems, audience analytics dashboards, and creator monetisation tools that help media companies distribute content globally and build direct subscriber relationships. We handle the engineering complexity so you can focus on storytelling.
4×
Faster content publishing with headless CMS
99.9%
Streaming uptime SLA
35%
Lower subscriber churn with personalisation
50%
Increase in ad revenue with programmatic integration
Common Challenges
We understand your business pain points
Before we write a single line of code, we study how Media & Entertainment businesses operate — and where technology can remove the biggest friction.
Streaming Infrastructure Cost
Encoding, CDN, and origin costs for video-on-demand and live streaming grow rapidly with audience size — requiring careful architecture to stay economical.
Content Discovery & Engagement
Catalogues with thousands of titles become unusable without personalised recommendations, smart search, and curated editorial rails.
Subscriber Churn
Streaming services lose subscribers rapidly without consistent new content, personalisation, and engagement features that make cancellation feel costly.
Multi-Platform Delivery
Viewers expect the same content on web, iOS, Android, smart TV, and Roku. Maintaining five separate playback experiences multiplies engineering cost.
Content Rights Management
Geographic restrictions, windowing rules, and DRM enforcement must be applied dynamically as licensing agreements change — a complex policy-management challenge.
Ad Tech Integration
AVOD monetisation requires VAST/VMAP ad-tag integration, frequency capping, brand-safety controls, and viewability measurement without degrading playback.
What We Build
Media & Entertainment Software Solutions
OTT Streaming Platform
End-to-end OTT platform with video ingest, adaptive bitrate streaming, multi-DRM, and apps for web, iOS, Android, and Smart TV.
Headless CMS for Media
Structured content APIs (Sanity, Contentful, or custom) that let editorial teams publish once and distribute to every channel without developer involvement.
Audience Analytics Platform
Real-time viewing analytics with engagement heatmaps, drop-off analysis, cohort retention, and ad-performance dashboards for editorial and ad-sales teams.
Creator & Podcast Platform
Creator upload portals, episode management, RSS feed generation, monetisation dashboards, and listener analytics for audio and video content networks.
Subscription & Paywall Engine
Metered, hard, and freemium paywall models with A/B-tested conversion flows, dunning management, and subscription analytics built on Stripe Billing.
Live Event Streaming
Low-latency live streaming for concerts, sports, and town halls with concurrent viewer scaling, interactive polling, and real-time chat moderation.
Content Recommendation Engine
Collaborative filtering and deep-learning recommendation models that personalise home screens, reduce content discovery time, and improve completion rates.
Digital Asset Management (DAM)
Centralised DAM with automated transcoding, metadata tagging, rights-expiry alerts, and version control for editorial and production teams.
Our Expertise
Media & Entertainment Technology Capabilities
Features
Features We Implement
Continue Watching & Profiles
Per-profile watch history, continue-watching prompts, and watchlists that create the personalised Netflix-like experience subscribers expect.
Offline Download
DRM-protected offline download for mobile apps so subscribers can watch on planes and in poor-connectivity environments without churn risk.
Dynamic Ad Insertion (DAI)
Server-side ad stitching that inserts targeted ads seamlessly into VOD and live streams without buffering pauses or ad-blocker vulnerability.
Subtitle & Accessibility
Automated subtitle generation, manual caption editor, audio-description tracks, and closed-caption player controls for WCAG compliance.
Content Scheduling & Publishing
Editorial calendar with scheduled publish, geographic availability windows, embargo dates, and automated social-media sharing on release.
Real-Time Live Chat
Moderated live chat and reaction overlays for live events that increase social engagement and reduce the urge to switch to a competitor's stream.
Push Notification Campaigns
Segmented push and email campaigns triggered by new content, expiring trials, and re-engagement signals to reduce churn and boost DAU.
Rights & Geo-Blocking Engine
Licence-based geo-restriction engine that enforces content availability by country, device, and subscription tier dynamically at the CDN edge.
Technology Stack
Tools & Technologies We Use
Frontend
- React
- Next.js
- React Native
- Video.js
Backend
- Node.js
- Python
- GraphQL
- Kafka
Video & CDN
- AWS MediaConvert
- Mux
- Cloudflare Stream
- Fastly CDN
Integrations
- Stripe
- Google IMA
- Segment
- Sanity CMS
Compliance & Security
Built to the highest standards
Every Media & Entertainment solution we build is engineered with compliance and security at its core — not as an afterthought.
GDPR / CCPA
Viewer data consent, cookie management, and data-subject rights for EU and California audiences.
WCAG 2.1 AA
Accessible video players with caption support, keyboard navigation, and screen-reader compatibility.
COPPA
Children's content platforms implement parental-consent, ad-free environments, and data-minimisation controls.
FTC Endorsement Guidelines
Creator monetisation and sponsorship disclosure features aligned with FTC influencer guidelines.
How We Work
Our Development Process
A proven, repeatable process shaped around reducing risk and shipping quality software on time.
Discovery & Planning
We align on goals, user needs, compliance requirements, and technical constraints before writing a single line of code.
UI/UX Design
Research-led wireframes and interactive prototypes validated with real stakeholders before development begins.
Agile Development
Iterative two-week sprints with working demos, automated testing, and a shared staging environment you can access anytime.
QA & Testing
Manual exploratory, automated regression, performance, and security testing baked into every sprint — not bolted on at the end.
Launch & Support
Zero-downtime deployments, monitoring setup, team training, and a 90-day support window to ensure a smooth go-live.
Why Matlab Infotech
Why clients choose us
Dedicated Team
A focused team assigned exclusively to your project — no shared resources, no context switching.
Agile Development
Two-week sprints with working demos every cycle so you always know exactly where your product stands.
Flexible Hiring
Fixed-scope, dedicated, or hourly — choose the engagement model that fits your budget and timeline.
NDA Protection
Full IP ownership, signed NDAs before any work starts, and secure development environments throughout.
Fast Communication
Slack-first async culture with daily updates and a dedicated PM keeping you in the loop at every step.
Post-launch Support
90-day warranty on all launches plus flexible retainer plans to keep your product evolving post-release.
Timezone Overlap
Offices in India, Canada, and Ireland mean real working-hours overlap with North America and Europe.
Market Insights
Media & Entertainment by the numbers
15+
Media Platforms Shipped
OTT services, podcast networks, sports platforms, and digital publishers.
10M+
Monthly Active Viewers
Cumulative MAU across streaming platforms our team has built and operates.
99.9%
Streaming Uptime
Multi-CDN architecture ensures content is always available globally.
35%
Churn Reduction
Average subscriber-retention improvement after deploying our personalisation engine.
Testimonials
What our clients say
"We launched our OTT platform in 16 weeks with Matlab Infotech. The personalisation features drove a 35% reduction in churn in the first quarter — better than we expected."
Sofia Andrade
Chief Product Officer, NovaCast Media
"The headless CMS they built lets our editorial team publish to web, app, and smart TV from a single interface. We cut publishing time from hours to minutes."
Jake Thornton
Head of Digital Publishing, UrbanPress
FAQ
Frequently asked questions
Can you build a Netflix-style OTT streaming platform?
Yes. We build end-to-end OTT platforms with video ingest, HLS/DASH adaptive streaming, multi-DRM, personalised home screens, and apps for web, iOS, Android, and Smart TV.
How do you handle DRM and content protection?
We implement multi-DRM using Widevine (Android/Chrome), FairPlay (Apple), and PlayReady (Microsoft) via platforms like PallyCon or EZDRM integrated with your CDN.
Can you build a podcast or creator monetisation platform?
Yes. We build creator upload portals, episode management, RSS feeds, listener analytics, and subscription/tip monetisation with Stripe integration.
Do you support live streaming at scale?
Yes. We use Mux Live, AWS MediaLive, or Wowza for live ingest with WebRTC for ultra-low latency or HLS/DASH for large concurrent audiences.
Can you integrate programmatic advertising (VAST/VMAP)?
Yes. We implement client-side and server-side ad insertion using Google IMA, SpotX, and custom VAST/VMAP tags with frequency capping and brand-safety controls.
Do you build Smart TV and Roku/Fire TV apps?
Yes. We build tvOS, AndroidTV, Roku (BrightScript), and Fire TV apps, often sharing a common API and business-logic layer with the web and mobile clients.
How do you handle geo-blocking for licensed content?
We implement edge-level geo-restriction using CDN geo-targeting (Cloudflare, Fastly) with a rights-management API that enforces licence windows dynamically.
Can you build a paywall and subscription system?
Yes. We build metered, hard, and freemium paywalls with Stripe Billing, configurable pricing tiers, trial management, and dunning automation.
What is the typical timeline for an OTT platform?
A core OTT platform (web + iOS + Android, VOD, subscriptions) takes 16–22 weeks. Adding live streaming, Smart TV apps, and ad tech adds 8–12 weeks.
Can you build a headless CMS for a large media publisher?
Yes. We build Sanity, Contentful, or fully custom headless CMS platforms with structured content models, multi-channel delivery APIs, and editorial workflow tools.
Ready to Build a Streaming or Media Platform That Retains Subscribers?
Tell us your content type, target audience size, and monetisation model. We'll scope a platform architecture that scales.
Let's Collaborate
Tell us about your project and we'll come back with a plan, a timeline, and a quote.